Size runs at least 1 size smaller for my dtr. I ordered a sz 9/10 for my average sized 8yo and it fit her perfectly w/ a bit of room to grow. She's still able to wear some of her sz 7/8 Boden coats from previous seasons and typically wears sz 8/9 for most Boden clothing. Bought in Pebble Blue Flower Bud color -muted, red a bit more prominent than pictured but still lovely. Overall coat is well made and warm. Originally posted on www.boden.co.uk