Beautifully soft. Colour is a bit darker than I expected but it's actually lovely. The button holes are not finished 100%, some threads catch as you unbutton it, but so far it hasn't pulled any buttons off. It washes well and although it creases a bit I don't feel it has to be ironed. It's a simple design, nothing fancy and great value for money for 400 thread count. Usually I buy a different brand and you have to buy pillow cases separate, this comes with the pillowcases. I'm happy with this purchase.