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Datenschutz- und Cookie-Richtlinie

Last Updated December 2023

Choosing to shop with us means you've placed trust in us to handle your personal data responsibly. In sharing your personal data we hope you in return benefit from a tailored and convenient shopping experience. Dieses Vertrauen bringt große Verantwortung mit sich, und wir nehmen diese sehr ernst.

This privacy policy helps you to understand how we use your personal data and who we share it with. It applies if you shop on our websites, use our apps, shop in our stores or if you otherwise share your personal data with us; for example if you contact us with a query or where you tell us that you would like to receive marketing communications from us.

Die Bedingungen dieser Datenschutzrichtlinie können sich von Zeit zu Zeit ändern. Daher sollten sie diese regelmäßig prüfen. Das Datum der letzten Aktualisierung ist am Anfang des Dokuments angegeben. Im Falle von grundlegenden Änderungen werden wir Sie darauf aufmerksam machen.

When we say “we”, “our” or “us” in this policy we are referring to the companies that make up the NEXT Group. This privacy policy applies to the following companies:

Next Retail Limited, Next Holdings Limited, Next Distribution Limited, Next Manufacturing Limited, Next Sourcing Limited, Next Retail Ireland Limited, Next Germany GmbH, Next General Trading LLC, Next General Trading FZE, Next Beauty Limited, Lipsy Limited, Victoria’s Secret (VS Brands Holdings UK Limited), GAP (West Apparel UK Holdings Limited), Reiss (Pink Topco Limited), JoJo Maman Bébé (Regent BidCo 1 Limited) and Joules (The Harborough Hare Limited).

The company named within the T&Cs on the website or app is the data controller of your personal data, which means we are responsible for deciding how and why your personal data is used. Außerdem sind wir dafür verantwortlich, dass die Daten sicher aufbewahrt und rechtmäßig gehandhabt werden.

We sometimes work with other organisations in connection with some of the processing activities described in this privacy policy, such as social media platforms. Where that data is collected and sent to other organisations for processing that is for a common purpose, we will be making decisions together in relation to that particular processing and will be 'joint data controllers' with the organisations involved. As joint data controllers, we and the other organisations involved in making these decisions will be jointly responsible to you under data protection laws for this processing.

We operate to the highest standards when protecting your personal data and respecting your privacy. If you have any questions about your personal data, or how we use it, you can contact our Data Protection Officer via email at dataprotection@next.co.uk or by writing to our registered office at the following addresses:

Registrierte Adresse im Vereinigten Königreich: Data Protection Officer, Next Group, Desford Road, Enderby, Leicester, LE19 4AT.

Firmensitz EU: Data Protection Officer, Next Retail (Irland) Ltd, 13-18 City Quay, Dublin 2, D02 ED70, Irland.

Sie haben verschiedene „Rechte der betroffenen Person“, die wir im Folgenden beschreiben und erläutern, wie Sie diese ausüben können. You can read more about these rights on the UK Information Commissioner's Office website at ico.org.uk/for-the-public, or on your local Data Protection Authority website.

  • Right of access –You have the right to request a copy of the personal data that we hold about you.
  • Right to rectification –If you think any of your personal data that we hold is inaccurate, you have the right to request it is updated. Wir können Sie um Nachweise für die Unrichtigkeit der Angaben bitten.
  • Right to erasure– (also known as the right to be forgotten) - You have the right to request that we delete your personal data that we hold..
  • Right to restriction of processing–You have the right to request we restrict or suppress the personal data we hold about you.
  • Right to data portability –You have the right to ask us to electronically transfer your personal data to another organisation in certain circumstances.
  • Rights with regards to automated decision making, including profiling – You have the right not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights or other equally important matters and to object to profiling in certain situations, including for direct marketing.
  • Recht auf Widerruf der Zustimmung – Wenn unsere Verarbeitung Ihrer Daten auf Ihrer Zustimmung beruht, können Sie diese Zustimmung jederzeit widerrufen oder ändern.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal data about another person, if you ask us to delete data which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your data for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal data.

Wenn Sie allgemeine Fragen haben oder eines Ihrer Rechte ausüben möchten, lesen Sie bitte den Abschnitt „Kontakt“ in dieser Datenschutzerklärung. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal data to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal data. You have the right to lodge a complaint directly with a Data Protection Authority. The Data Protection Authority in the UK, where we are based, is the Information Commissioner's Office (ICO), you can contact the ICO here: ico.org.uk/make-a-complaint. Our main supervisory authority in the EU is the Data Protection Commission (DPC) based in the Republic of Ireland, you can contact the DPC here: forms.dataprotection.ie/contact

We will only ever process your data if we have a lawful basis to do so. Wir stützen uns auf diese Rechtsgrundlagen;

  • Contract – This is where we process your data to fulfil a contractual arrangement we have made with you or because you have asked us to carry out a service before entering into a contract.
  • Consent –This is where we have asked you to provide permission to process your data for a particular purpose.
  • Berechtigte Interessen – Dies ist der Fall, wenn wir uns auf unsere Interessen als Grundlage für die Verarbeitung stützen. In der Regel geschieht dies, um Ihnen die besten Produkte und Dienstleistungen auf die sicherste und angemessenste Art und Weise zur Verfügung zu stellen, jedoch nicht in Fällen, in denen Ihre Interessen unsere Interessen überwiegen.
  • Legal Obligation –This is where we have a statutory or other legal obligation to process the data, such as to comply with regulatory requirements and/or requests.
  • Vital interests –This is where the processing of personal data is necessary to protect someone’s life.

We collect and use the data that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect data from your devices when you interact with our advertising or use our website (you can find out more information in the “Cookie Policy” section below); we keep records when you speak to our customer service teams; we use CCTV in our stores for security monitoring and market research purposes; we take personal data from a number of third parties to help us manage your account and improve your shopping experience.

To process any orders that you place with us and to facilitate any returns Lawful basis: Contract

  • Wir nehmen die Zahlungsdaten auf, um die Bezahlungen für alle Bestellungen mit Kredit- und Debitkarten zu verarbeiten. Wir teilen diese Daten mit den von uns ausgewählten Zahlungsdienstleistern.
  • We use your account data plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
  • Additionally, where you consent our chosen payment processors may store your payment card details at your request to speed up your checkout in the future.

To provide you with access to an account Lawful basis: Contract

  • To register an account with us we capture data such as your name, contact and delivery information, and a password to protect your account (account data). We use the same data on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To provide customer service to you Lawful basis: Legitimate Interest in providing customer support

  • We record calls and and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. Using these customer service records is necessary to manage your queries or complaints effectively, for quality monitoring, for the defence of any claims and to continually improve our services.
  • We may use automated machine learning systems to generate responses when you communicate with our customer contact centres. This helps us to resolve common queries quickly, provide you with a more efficient service and reduce the average response time for our customers.

To offer and manage any credit we provide to you Lawful basis: Contract/Legitimate Interest in ensuring product suitability and managing debts

  • When you apply for and use credit with us we will use your account data to make searches with third parties who will give us data about you, such as your financial history. We do this as it is necessary to assess your creditworthiness and product suitability.
  • We use purchase and payment history, along with your account data on a cyclical basis as it is necessary to manage your credit facility with us.
  • We use your account data, purchase history, payment history and third party data as it is necessary to collect and recover money that is owed to us (debt recovery) should your account fall into arrears. Weitere Informationen finden Sie im Abschnitt „Dritte, mit denen wir Daten austauschen und von denen wir Daten erhalten“ weiter unten.

To personalise and improve your experience when you shop Lawful basis: Consent/Legitimate Interest in providing relevant and personalised experiences when you shop with us

  • We keep a record of how you interact with our website and any marketing you are exposed to. We use this data, along with purchase history across the NEXT Group, demographics, account data and third party data. We do this so we can create a profile about you, which helps us to tailor your shopping experience, to show you products and offers from across our brands that we think you will be most interested in, and find ways to improve our stores, apps and websites.
  • We use your account data, information about the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.
  • In unseren Geschäften verwenden wir CCTV-Aufnahmen für Marktforschungszwecke, damit wir unsere Geschäfte optimal organisieren und die Sortimente führen können, an denen unsere Kunden am meisten interessiert sind.
  • We record your purchases made in one of our stores using tokenised data from your payment card. Your payment card(s) have a unique tokenised reference number and this is used to match it to your profile.
  • We will send you a receipt by email if you have requested this when you shop in one of our stores.

To inform you about products and services that may interest you Lawful basis: Consent

  • Wir verwenden Technologien wie Cookies in digitalen Marketing-Netzwerken, Werbebörsen und den sozialen Medien wie Facebooks Custom Audience, um Ihnen und anderen Kunden aussagekräftige Marketingbotschaften präsentieren zu können. We share aggregated and anonymised data about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
  • We share limited data with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.

Lawful basis: Legitimate Interest in assessing how and where to place advertising

  • We receive data on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which it is necessary to use to tailor and personalise the products and services that are displayed to you.

To personalise and engage with you on social media Lawful basis: Consent/Legitimate Interest to personalise the marketing and services we provide to you

  • We use your personal data to engage with you on social media.
  • We place targeted advertising in social media. You may receive advertising based on data about you that we have provided to a social media platform, or allowed it to collect using cookies on our website or code in our applications (or a combination of the two). For some of our marketing campaigns, we may use this data to exclude you from receiving advertising, if we believe it will not be relevant to you.
  • You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us (or a combination of the two).
  • We view statistical data and reports regarding your interactions with the pages and accounts we administer on social media platforms.
  • To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us. Please also see the section below for further information regarding our use of social media, including specific platforms and the arrangements we have in place with them

To keep in touch with you Lawful basis: Consent/Contract

  • When you agree to receive marketing we will keep you up to date with news of products and services including store events, offers, promotions and sale data. We may send you marketing via email, SMS or post, depending on your preferences. You can unsubscribe from marketing at any time through the "my account" or using the link in every email that we send to you.
  • If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

Lawful basis: Legitimate interest in marketing to you and keeping customers updated

  • Where we are permitted to market to you without consent, we will update you on the latest similar products and services sold on our websites or in our stores that we think you will be interested in.
  • When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to personalise the marketing we send you so it is relevant and interesting.
  • When we respond to any communications and queries from you if you contact us via any of our customer contact channels, including when we interact with you through the chat function on our websites or apps.
  • We use your account data to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

To ensure the Website and the services we offer you operate properly Lawful basis: Consent

  • Wir verwenden Cookies und andere verwandte Technologien, um Ihre Präferenzen bei der Nutzung unserer Website nachzuverfolgen.
  • We use cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site

Lawful basis: Legitimate Interest in planning and delivering efficient operations and to prevent and detect crime or fraudulent activity

  • We use data for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development as it is necessary to keep the business running efficiently.
  • We gather data about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

To develop and improve our products, range and services Lawful basis: Legitimate Interest in understanding our customers’ needs and behaviours to provide a better experience

  • Wir geben Erkenntnisse über unsere Kunden (in anonymisierter und aggregierter Form) an die Unternehmen weiter, deren Produkte wir verkaufen. This is necessary to help them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.
  • Wir können Sie für Umfragen zur Kundenzufriedenheit kontaktieren, und wenn Sie diese beantworten, sammeln wir Ihr Feedback und Ihre Beiträge (Kundenfeedback). We use this data to develop the services we offer.
  • We work with data providers that specialise in consumer profiling, such as Experian and Merkle. These organisations provide demographic or other data as it is necessary to help us better understand customers' demographics, lifestyles or shopping behaviours, usually linked to the areas where people live. This helps us to understand our customers better and provide products and services that people will want to purchase.

You can view the privacy policy for Experian and Merkle, including the ways in which they use and share personal data here:

  • experian.co.uk/privacy/privacy-policies
  • merkle.com/privacy
  • We use data about how you browse and engage with our website to improve our websites.
  • We use all data, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

To prevent and detect crime and other incidents Lawful basis: Legitimate Interest in keeping our customers and staff safe, reducing theft and fraud

  • When you shop in our stores we use CCTV for the prevention and detection of crime, for operational efficiency and analytics purposes or for the protection of our staff, customers and products. This includes for the investigation of accidents, incidents, criminal activities and breaches of our policies.
  • Our employees may wear body-worn devices to protect themselves in limited circumstances. These devices record both audio and video and are only activated in high risk situations where it is necessary such as aggressive behaviour and/or when there is a threat of violence.
  • When you register an account, apply for credit or contact our customer contact centres we use your account, application and purchase history data as they are necessary to confirm your identity.
  • We use device identifiers, IP addresses and account numbers in fraud prevention and investigation, as they are necessary to maintain network and data security.

To fulfil our legal obligations Lawful basis: Legal obligation

  • Wir verwenden Ihre Daten zur Erfüllung aller Anforderungen, die uns durch Gesetze oder einen Gerichtsbeschluss auferlegt werden. Dies umfasst die Offenlegung von Informationen gegenüber Strafverfolgungsbehörden und Steuerbehörden oder im Rahmen von Gerichtsverfahren.
  • We use your account data, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
  • We maintain a record of any health and safety incidents that occur in our stores or in our premises. Wir geben Daten an Aufsichtsbehörden und andere offizielle Stellen weiter, wenn diese entsprechende formelle Anträge stellen.
  • Wir fühlen Aufzeichnungen zur Erfüllung aller gesetzlichen und steuerlichen Anforderungen.
  • We will use your account data to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

We use a number of different social media platforms to communicate with you and to promote products and services. We process your personal data using these platforms in a variety of ways, as follows:

Pages/accounts. We use your personal data when you post content or otherwise interact with us on our official pages and accounts on Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn, X (formally Twitter) and other social media platforms. We also use the Page Insights service for Facebook, Instagram, Pinterest, TikTok, Snapchat and X to view statistical data and reports regarding your interactions with the pages and accounts we administer on those platforms and their content. Where those interactions are recorded and form part of the data we access through these page insights services, we and the relevant platform are joint data controllers of the processing necessary to provide that service to us.

Cookies. We use cookies and similar technologies in our website to collect and send data to social media platforms about actions you take on our website and applications. In particular:

  • Meta (who operates the Facebook and Instagram platforms) uses this data to provide services to us and also for further processing for its own business purposes. We and Meta are joint data controllers of the processing involved in collecting and sending your personal data to Meta using cookies and similar technologies as each of us has a business interest in Meta receiving this data. The services we receive from Meta that use this data are delivered to us through Meta Business Tools, which include Meta pixel, social plugins, code in our applications and website custom audiences. These tools allow us to target advertising to you within Meta's social media platforms by creating audiences based on your actions on our website and applications and allow Meta to improve and optimise the targeting and delivery of our advertising campaigns for us.

Our relationship with Meta and LinkedIn. As we are joint data controllers with these platforms for certain processing, we and each platform have:

  • entered into agreements in which we have agreed each of our data protection responsibilities for the processing of your personal data described above;
  • agreed that we are responsible for providing to you the information in this privacy policy about our relationship with each platform; and
  • agreed that each platform is responsible for responding to you when you exercise your rights under data protection law in relation to that platform’s processing of your personal data as a joint data controller.

Meta also processes, as our processor, contact information that we submit for the purposes of matching, online targeting, measurement, reporting and analytics purposes. These services include the processing Meta carries out when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to the social media platforms they operate.

Brandschutzzeichen finden Sie The Meta company that is a joint data controller of your personal data is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (if you are a UK-registered user) or Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland (if you are an EEA-registered user). The LinkedIn company that is a joint data controller of your personal data is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland For further information regarding these platforms and their use of your personal data, please see:

Was sind Cookies?

  • Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit one of our websites or apps. Cookies ermöglichen uns, uns an Ihre Handlungen oder Präferenzen über einen bestimmten Zeitraum hinweg zu "erinnern". Sie können darüber hinaus Daten in Bezug auf die Funktion oder die Bereitstellung unserer Websites enthalten. Wir verwenden den Begriff "Cookie" auch zur Beschreibung ähnlicher Technologien wie Pixel oder Tags.

Wofür verwenden wir Cookies?

Einige Cookies werden von unserer Website benötigt, damit Sie Transaktionen durchführen können, während andere Cookies es uns ermöglichen, Ihnen ein verbessertes, personalisiertes Web-Erlebnis zu bieten. Wir nutzen Cookies für die folgenden Zwecke:

  • To allow you to securely sign in to your account, so that you can use "My Account" features such as order information, making payments and viewing statements.
  • Zur Speicherung des Inhalts Ihrer Online-Einkaufstasche, während Sie die Webseite durchstöbern, und zum Abschluss der Bestellung.
  • Zur Aufnahme der Bereiche der Webseite, die Sie besucht haben, der Produkte, die Sie sich angesehen haben, der Zeit, die Sie zum Suchen verwendet haben, sowie der Produkte, die Sie gekauft haben. We use this data to help make the websites more user friendly, develop our website design and to continuously improve the quality of the service we provide.
  • To distribute visitors to our websites evenly across platforms to ensure the content is served at the fastest possible speed.
  • Provide relevant products and services to you when you come to the websites and ensure that relevant marketing material is provided to you.
  • Um Betrug und andere Straftaten aufzudecken und zu verhindern.

We also offer you the facility to share your experience on our website through social sites. More information about how these sites use cookies can be found on their websites.

Welche Cookies nutzen wir?

We use the following cookies on our websites and apps:

  • Unbedingt notwendige CookiesDiese Cookies sind für die Funktion der Website erforderlich und können nicht abgeschaltet werden. Diese werden beispielsweise dafür verwendet, die Sicherheit von Transaktionen zu gewährleisten und um Ihnen die Möglichkeit zu geben, sich in die sicheren Bereiche Ihres Kontos einzuloggen, z. B. in Ihre Bestellhistorie, und um Artikel in Ihren Warenkorb zu legen. Das Blockieren dieser Cookies durch Ihren Browser bedeutet, dass einige Teile unserer Website nicht funktionieren werden.
  • Performance-Cookies oder Analyse-Cookies. These cookies allow us to monitor visitors to our websites and ensure it is performing correctly. We use this data to measure overall performance, improve your website experience and improve the design of our website.
  • Funktionale Cookies Diese Cookies unterstützen erweiterte Funktionen auf unserer Website, z. B. das Hinzufügen von Favoriten und das Speichern Ihrer Spracheinstellung.
  • On Site Targeting: Marketing- und Personalisierungs-Cookies These cookies are placed by us and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the website. These cookies make it possible for us to personalise your experience on the websites and (if you are subscribed) in our email marketing.
  • Off Site Targeting: Marketing- und Personalisierungs-Cookies. These cookies are placed by our advertising and marketing partners (including social networks). Diese Cookies helfen uns, Ihre Interessen zu verstehen (z. B. indem wir herausfinden, welche Produkte Sie auf unserer Website angesehen haben) und Ihnen Produkte, Dienstleistungen und Werbung zu zeigen, die für Sie relevant sind. Diese Cookies ermöglichen es, dass Sie bereits nach kurzer Zeit keine irrelevanten, doppelten oder mehrfachen Anzeigen mehr von uns sehen. Wir möchten verhindern, dass Werbung wiederholt auftaucht und Sie belästigt.

Kann ich Cookies abschalten oder blockieren?

We use cookies to ensure that we provide the best possible standard of service to our online customers. Sie können Ihre Cookie-Präferenzen jederzeit ändern, indem Sie unten auf der Seite auf "Cookies manuell verwalten" klicken. Sie können dann die verfügbaren Schieberegler ein- oder ausschalten und dann auf "Meine Auswahl bestätigen" klicken. Falls Sie sich gegen den Einsatz von Cookies entscheiden, kann Ihr Benutzererlebnis auf der Webseite beeinträchtigt sein und viele wesentliche Aspekte der Webseite einschließlich (jedoch nicht beschränkt auf) das Hinzufügen von Artikeln zu Ihrem Warenkorb und der Zugriff auf Ihr Konto werden nicht funktionieren.

Alternativ dazu ermöglichen die meisten Webbrowser eine gewisse Kontrolle der meisten Cookies über die Browsereinstellungen. Weitere Informationen über die Verwaltung von Cookies, einschließlich der Möglichkeit, Cookies zu löschen, finden Sie unter www.allaboutcookies.org.

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. Während dieser Zeit ergreifen wir Maßnahmen zur Löschung personenbezogener Daten, sobald wir diese nicht mehr benötigen.

Wir achten Sie als unseren Kunden

  • solange Sie ein offenes Kreditkonto haben,
  • für einen Zeitraum von 2 Jahren ab Ihrem letzten Einkauf auf unserer Website über ein nicht kreditfähiges Konto oder
  • jederzeit, wenn wir eine Kundendienstanfrage von Ihnen bearbeiten.

We keep CCTV footage on our systems for up to 30 days, it is then deleted. Where accidents, incidents, criminal activities or breaches of our policies are recorded CCTV footage will be kept for longer, however only as long as necessary.

Wir arbeiten mit einer Reihe von vertrauenswürdigen Drittanbietern zusammen, um Ihnen qualitativ hochwertige Artikel und Dienstleistungen anzubieten. Anybody we work with is subject to stringent security and data protection assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal data that is absolutely necessary for the purposes it is being processed. Wir achten stets auf die Sicherheit.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws.

  • NEXT Group companies – We will share your personal data, in certain circumstances with the other companies within the NEXT Group. This is so that we can provide personalised services across our group companies.
  • Lieferpartner – Diese helfen uns, die von Ihnen bestellten Artikel an Sie zu liefern und umfassen auch unsere Markenpartner, die Waren direkt an Sie versenden und liefern.
  • IT-Unternehmen – unterstützen uns bei der Verwaltung unserer Website und anderer Geschäftssysteme, einschließlich der Bereitstellung von Telefonleitungen, Datenspeichern und der Einrichtung und Unterstützung der Cloud-basierten Infrastruktur, die für das Angebot unserer Produkte und Dienstleistungen verwendet wird.
  • Marketingunternehmen und Online-Werbung – Unternehmen, die uns bei der Verwaltung unserer elektronischen Kommunikation mit Ihnen unterstützen und dabei, Ihnen die Werbung zu zeigen, die Sie wahrscheinlich am meisten interessiert; Unternehmen, die uns bei Marketing und Werbung unterstützen (einschließlich der Durchführung von E-Mail-Marketing, mobilen Nachrichtendiensten wie SMS und Diensten, die Werbung im Internet und in sozialen Medien wie Facebook und Google schalten) sowie Analysen der Wirksamkeit unserer Werbe- und Kommunikationskampagnen.
  • Wir verwenden Technologien wie Cookies, Pixel und Geräte-IDs in digitalen Marketing-Netzwerken, Werbebörsen und sozialen Netzwerken wie Facebooks Custom Audience, um Ihnen relevante Marketing-Mitteilungen zukommen zu lassen.
  • Organisationen zur Erstellung von Verbraucherprofilen – Diese Organisationen stellen demografische oder andere Daten zur Verfügung, um besser die Demografie, den Lebensstil und das Einkaufsverhalten von Kunden zu verstehen.
  • Payment processors – Payment card processors to process credit and debit card payments and store payment data.
  • Credit Reference Agencies (CRAs) – We share your personal data with CRAs on an ongoing basis, including details of settled accounts and any debts not fully repaid on time. CRAs will share your data with other organisations.

The identities of the CRAs, and the ways in which they use and share personal data, are explained in more detail at:

- Experian Informationsschreiben zu Kreditauskunfteien

- Informationshinweis zur Ratingagentur TransUnion

- Equifax Informationsschreiben zu Kreditauskunfteien

We also take data from CRAs to allow us to make decisions about your credit account and credit facility.

  • Betrugspräventionsdienste – Bevor wir Ihnen Artikel und Dienstleistungen liefern, beauftragen wir Dritte mit der Durchführung von Betrugs- und Geldwäscheprüfungen und der Überprüfung Ihrer Identität. Diese Unternehmen berichten uns über Betrugsindikatoren der Branche und wenn sie Grund zu der Annahme haben, dass eine Identität betrügerisch ist. If we have reason to suspect fraud or other criminal offences we will pass your personal data to fraud prevention agencies or law enforcement agencies for the detection, investigation and prevention of crime. Wenn wir ein Betrugsrisiko vermuten, können wir die Aktivitäten auf Ihrem Konto aussetzen oder den Zugang zu Ihrem Konto verweigern und/oder eine Bestellung stornieren. In diesem Fall werden wir Sie per E-Mail oder SMS informieren und Sie bitten, uns zu kontaktieren.
  • Claims management companies – where we have received appropriate instruction we will share your data with them if it is requested in order to manage your claim.
  • Inkassobüros – Wenn Sie mit der Rückzahlung Ihres Kreditkontos in Verzug geraten, können wir Ihre Daten an Inkassobüros weitergeben, damit diese die ausstehenden Forderungen bei Ihnen eintreiben können.

The identities of the DCAs, and the ways in which they use and share personal data, are explained in more detail at:

- tdxgroup.com/privacy

  • Debt purchase companies – Where appropriate will share certain data on defaulted accounts with prospective debt purchasers as part of the negotiations for sale of the debt.
  • Debt management companies – where we have received appropriate instruction we will share data about your credit account with debt management companies to allow them to assist you with managing your debts.
  • Forschungs- und Analyseunternehmen – Wir können personenbezogene Daten weitergeben, damit Forschungsunternehmen und Feedback-Anbieter Sie in unserem Namen direkt kontaktieren und Ihre Meinung zu unseren Produkten, Dienstleistungen, Websites und Apps erfassen können. Wir bitten diese Forschungsunternehmen mitunter darum, die Ergebnisse zu analysieren, um Ihre Online-Erfahrungen besser verstehen und so unsere Dienstleistungen verbessern zu können. We only provide them with the data they need to perform their function. Dies kann in Form einer Umfrage erfolgen, in der Sie um die Bewertung eines Produkts oder einer Dienstleistung gebeten werden, die Sie gekauft haben, oder um allgemeines Feedback zu unseren Produkten und Dienstleistungen. Sie können sich natürlich jederzeit dazu entscheiden, nicht an Marktforschung oder Umfragen teilzunehmen. We may share data with specialist companies to analyse customer data to help us better understand how you use our services and to tailor products, services and offers that may be relevant for you. Wir arbeiten mit Unternehmen zusammen, die uns dabei helfen, die Ihre Art der Navigation auf unserer Website zu verfolgen und aufzuzeichnen, damit wir Ihre Online-Erlebnisse besser verstehen und nutzen können, um unsere Dienstleistungen zu verbessern und Ihnen eine persönlichere Erfahrung zu bieten.
  • Produkttechniker – Wir setzen professionelle Drittunternehmen ein, die uns bei der unabhängigen Überprüfung von Problemen und Beschwerden mit unseren Produkten unterstützen. We will share data with these technicians to allow them to review the product and return it to you or to review the product in your home.
  • Allgemeine Dienstleistungsunternehmen – wie z. B. Versicherungsgesellschaften, Druckereien und Postversandunternehmen, die uns bei der Bereitstellung unserer Produkte und Dienstleistungen unterstützen.
  • Regulierungsbehörden und Strafverfolgung – Wir werden Daten an Aufsichtsbehörden und andere offizielle Stellen (einschließlich Strafverfolgungsbehörden) weitergeben, wenn diese formelle Anfragen stellen oder dies im Rahmen von Gerichtsverfahren erforderlich ist.

Our main operations are based in the UK and your personal data is generally processed, stored and used within the UK. In some instances your personal data may be processed outside the UK. For example, we operate a customer contact centre in Pune, India. Operatives in this location will have access to your account data in order to assist you with your query. Weiters arbeiten wir mit Lieferanten und Partnern zusammen, die Cloud- und/oder gehostete Technologien über mehrere Länder hinweg nutzen können.

If you place an order with us and you are outside of the UK we will transfer the personal data that we hold on you to the UK to facilitate your order and may also transfer your personal data to third parties located in your country of residence to enable us to supply products you order from us. If and when this is the case we take steps to ensure there is an appropriate level of security so your personal data is protected in the same way as if it was being used within the UK.

Where we need to transfer your personal data outside the UK, and if the recipient country has not been determined as providing an equivalent adequate level of protection as the UK, we will use one of the following safeguards:

  • The use of European Commission approved standard contractual clauses in contracts for the transfer of personal data to third countries; and/or
  • The International Data Transfer Agreement or Addendum for the transfer of personal data to third countries.

Wir sorgen stets für die Sicherheit personenbezogener Daten, indem wir unsere Sicherheitssysteme ständig weiterentwickeln und unsere Mitarbeiter darin ausbilden. We have implemented appropriate technical and organisational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law.

Wenn Sie Anwendungen, Websites oder Dienste von Drittanbietern für den Zugriff auf unsere Dienste nutzen, unterliegt Ihre Nutzung den Allgemeinen Geschäftsbedingungen, der Cookie-Richtlinie und der Datenschutzrichtlinie des jeweiligen Drittanbieters. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, X etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal data, in relation to transactions and usage of the services, with the relevant third party.

If you would like to exercise any of your rights mentioned within this privacy policy you can submit these through our privacy portal.

Alternatively, should you need to contact our Data Protection Officer please email: dataprotection@next.co.uk or you can write to:

Firmensitz im Vereinigten Königreich:


NEXT Group

Desford Road



LE19 4AT

Firmensitz EU:


NEXT Retail (Irland) Ltd

13–18 City Quay


D02 ED70


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